Summer 2026 is here, and menswear is having a moment. Whether you're dressing for the weekend, a city break, or a sun-soaked holiday, this season's trends are all about effortless style, premium fabrics, and brands that have stood the test of time. At CV1 LTD, we've curated the finest designer menswear in Coventry — and here's what's dominating the season.
1. The Polo Shirt Renaissance
The polo shirt is no longer just a golf course staple — it's the centrepiece of summer 2026 style. Expect slim-fit silhouettes, bold piqué textures, and a spectrum of colour from muted pastels to vivid brights. Lacoste leads the charge here, with their iconic crocodile logo polos remaining the gold standard for smart-casual dressing. Layer over a crisp white tee or wear solo with tailored shorts for an effortlessly polished look.
2. Relaxed Tailoring
Gone are the days of stiff, structured suits for summer. 2026 is all about relaxed tailoring — linen blazers, unstructured jackets, and wide-leg trousers in breathable fabrics. BOSS has perfected this balance between sharp and laid-back, offering pieces that transition seamlessly from the office to after-work drinks.
3. Logomania Is Back
Bold branding is making a confident return this summer. From chest-print tees to embroidered caps, wearing your brand loud and proud is firmly on-trend. Emporio Armani delivers this with their signature eagle logo across knitwear, swimwear, and accessories — a nod to Italian luxury that never goes out of style.
4. Shorts Done Right
The humble short has had a serious upgrade. Think mid-thigh lengths, technical fabrics, and tailored cuts that work as hard as you do. Whether you're heading to the beach or a rooftop bar, the right pair of shorts makes all the difference. Pair with a fitted polo or a lightweight linen shirt for a look that's summer-ready from morning to midnight.
5. Colour Blocking
Summer 2026 embraces bold colour combinations — think cobalt blue paired with crisp white, or terracotta tones against olive green. The key is confidence. Pick two or three complementary shades and let the colours do the talking. Our designer brands offer a full spectrum of seasonal palettes to help you nail this trend effortlessly.
Shop the Season at CV1 LTD
Ready to refresh your summer wardrobe? Explore our full range of designer menswear at CV1 LTD, Coventry's home of premium fashion. From Lacoste polos to BOSS tailoring and Emporio Armani essentials, we've got everything you need to dress your best this summer.
